"A great trademark is appropriate, dynamic, distinctive, memorable and unique." Primo Angeli.
"If it doesn¹t sell, it¹s isn¹t creative." David Oglivy.
"Simplicity is the ultimate form of sophistication." Leonardo da Vinci
"There is no design without discipline. There is no discipline without intelligence." Massimo Vignelli
"People ignore design that ignores people." Frank Chimero
"Good design is obvious. Great design is transparent." Joe Sparano
"Design is where science and art break even." Robin Mathew
"Design is the search for a magical balance between business and art; art and craft; intuition and reason; concept and detail; playfulness and formality; client and designer; designer and printer; and printer and public." Valerie Pettis
"Design should never say, “Look at me.” It should always say, “Look at this.”" David Craib
Don’t design for everyone. It’s impossible. All you end up doing is designing something that makes everyone unhappy. Leisa Reichelt
It’s art if can’t be explained.
It’s fashion if no one asks for an explanation.
It’s design if it doesn’t need explanation. Wouter Stokkel
The difference between a Designer and Developer, when it comes to design skills, is the difference between shooting a bullet and throwing it. Scott Hanselman
Truly elegant design incorporates top-notch functionality into a simple, uncluttered form. David Lewis
Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential. Thomas J. Watson Jr
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